#44 – From the Trenches: Know Better, Do Better & Trusting Yourself in an AI World (Cass Cooper – Know Better, Do Better Consulting)

In this episode of From the Trenches, Josh Peterson sits down with Cass Cooper, an organizational development expert, speaker, and founder of Know Better, Do Better Consulting. Cass sits at the intersection of leadership development, technology, culture, AI, and human behavior—bringing a unique perspective on how people learn, communicate, trust themselves, and navigate an increasingly complex world.

 

Together, Josh and Cass explore themes of self-trust, identity, burnout, societal expectations, and the cultural pressures many women face around appearance, decision-making, and belonging. They discuss how AI is reshaping communication, why validation from machines is becoming a “default behavior,” and how individuals can reclaim introspection, confidence, and agency in an era of constant noise.

 

Cass also introduces Impressa AI, a new AI model built by women and for women, designed to integrate human expertise into the decision-making and learning process. Whether you’re a leader, technologist, manager, or simply navigating personal change, this episode provides insight into what it means to “know better” — and do better — in your own life and work.

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What You’ll Learn

• How organizational development and technology intersect

• Why self-trust is difficult — especially for women

• The cultural and psychological pressures behind burnout

• How to create “white space” and protect your mental energy

• Why Americans struggle with rest compared to other cultures

• The role of AI in validation, decision-making, and communication

• How to build a healthier internal narrative

• What Know Better, Do Better Consulting is all about

• The launch of Impressa AI and its mission

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Guest Information

 

Cass Cooper

Founder, Know Better, Do Better Consulting

Website: https://iamcascooper.com

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Links & Resources

 

Explore the BMK Vision platform → https://beringmckinley.com/vision

Apply to be a podcast guest → https://beringmckinley.com/bering-mckinley-podcast-blog

Subscribe on YouTube → https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1

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About From the Trenches

 

The From the Trenches series is part of the BMK Vision Podcast, where leaders, operators, and experts share honest conversations about business, leadership, growth, identity, and the human experience behind technology.