What really happens after the deal closes? In this episode of the BMK Vision Podcast – From the Trenches, Josh Peterson sits down with David Spire, Chief Transformation Officer at Entech, to talk about scaling through M&A, re-signing legacy clients, and building a sales engine that actually supports enterprise value—rather than just buying your way to a number. 
 
David shares his journey from MSP founder to merger with Entech, a Florida-based platform MSP backed by private equity. He explains how he moved from owner to CRO and now Chief Transformation Officer, where he leads M&A integration, sales structure, and cross-functional change projects that keep growth disciplined instead of chaotic.
 
⸻
 
🎙 What We Cover in This Episode
 
• Why David sold and merged his MSP into Entech—and why he’s still there years later
• The emotional and practical challenges of moving from owner to partner
• How effective hourly rate and agreement gross profit became non-negotiable metrics
• Why Entech forces 3–5-year-old contracts back to the table for re-signing
• Using “dirty invoices” and floors-with-no-ceilings to fix underpriced agreements
• Hiring philosophy: junior sellers + strong system vs “hero” senior sales reps
• How acquisition integration runs on a 6-month, 30/60/90 project plan
• Why buying a company too close to your size often creates “sibling rivalry”
• The role of organic sales in building real enterprise value before and after PE capital
• Lessons from dozens of re-signs and multiple acquisitions MSPs can apply today
 
Plus: David’s perspective on culture, leadership, and why predictability in systems matters more than personality in sales.
 
⸻
 
👤 Guest Links
 
Guest LinkedIn: https://www.linkedin.com/in/entech-david/ 
Company Website: https://www.entechus.com/ 
 
⸻
 
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What happens when an MSP owner decides that growth has to serve life—not the other way around? In this From the Trenches conversation, Josh Peterson talks with Brian Welch, founder and president of Welch Technology Services, LLC, about building a sustainable MSP in New Jersey, choosing the right clients, and setting a clear 15-year path to an eventual exit.
 
Brian shares how he left an acquired IT firm to start his own company, the emotional cost of hiring friends, and why he now values slow, deliberate growth that lets him be present as a father. They dive into cyber insurance questionnaires, Microsoft security defaults, and real-world ransomware stories that are finally waking small businesses up to cybersecurity risk. Along the way, Brian explains how The 20 and Robin Robins have shaped his pricing, marketing, and support model—and why documenting a real plan beats living from a never-ending to-do list.
🎙 What We Cover in This Episode
 
• Leaving an acquired IT company to start an MSP on your own
• How culture shifts after acquisition can push great people out
• Hiring friends vs. hiring family—and learning from painful lessons
• Choosing clients you actually like and protecting your time
• Designing a 15-year plan to sell the business and retire
• Cyber insurance questionnaires & small-business security reality
• Microsoft security defaults, MFA prompts and client education
• Using The 20 and Robin Robins to shape pricing and service delivery
• Networking via chambers vs. purchased lists and cold outreach
• Documenting goals, milestones and initiatives instead of “just a to-do list”
👤 Guest Links
 
Guest: Brian Welch – Welch Technology Services, LLC
🌐 Website: https://www.welchts.com/ 
🔗 LinkedIn: https://www.linkedin.com/in/brian-welch-16581979
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What happens when a high-performing Xerox rep in the late ‘80s turns copier success into a 25-year growth story—and then decides to go all-in on MSP? In this episode of the BMK Vision Podcast – From the Trenches, Dan Strull, Founder & CEO of GoodSuite, joins Josh Peterson to unpack his journey from analog copiers to managed IT, the cash-flow scars that shaped him, and why he thinks 10X growth is more realistic than 2X. 
 
Guest Introduction
Dan Strull leads GoodSuite, a California-based provider of critical business systems that now combines managed IT, cybersecurity, managed print, VoIP, and AV solutions for hundreds of customers across the region.  Starting from humble copier-dealer roots, Dan has grown the company through multiple acquisitions and a deliberate shift into MSP services—while keeping culture, community, and “living is giving” at the center of the brand. He’s also co-author of “10x Happiness,” a book on building a more intentional and joyful life. 
🎙 What We Cover in This Episode
 
• Moving from Xerox sales in the late ‘80s into entrepreneurship
• Launching a copier dealership and discovering cash-flow the hard way
• How Dan’s wife became CFO and helped scale past $10–12M revenue
• Transitioning from imaging-led to IT-led: ConnectWise, e-automate & CEO Juice
• Applying copier financial models to MSP agreements and gross margin
• Building a revenue team and “technology integrator” role to unify sales
• Why AV and physical security are natural extensions for copier/MSP hybrids
• 10X vs 2X thinking and the goal to grow from $13M to $25M on the same infrastructure
• The story behind 10x Happiness and decades of reading, accountability, and goal-setting
• How joy, generosity, and culture show up in GoodSuite’s day-to-day leadership
👤 Guest Links
 
Guest LinkedIn: https://www.linkedin.com/in/dstrull/ 
Company Website (GoodSuite): https://goodsuite.com 
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Doug Johnston, founder of Stonewall Finance, specializes in financial leadership for MSPs — from bookkeeping cleanup and forecasting to M&A readiness and improving operational decision-making. In this conversation, we dig into what financial maturity looks like, where most MSPs get stuck, and how owners can use their numbers to make smarter, more confident decisions.
🎙
What We Cover in This Episode
 
• Why MSP financials are often messy — and how to fix them
• The difference between actuals, budgets, and forecasts
• Understanding financial maturity stages for MSP owners
• Clean books as the foundation for valuation and M&A readiness
• Sales tax complexity and state-level audit risks
• The CFO mindset: how to think beyond the P&L
• How buyers de-risk MSP acquisitions
• Why operational metrics matter as much as financial ones
• The accountant’s role — and boundaries — in MSP deals
👤
Guest Links
 
Guest LinkedIn: https://www.linkedin.com/in/dougjohnstoncpa
Company Website: https://stonewallfinance.com
🚀
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Faith, stewardship, and bold decision-making define this powerful conversation between Josh Peterson and Jason Robinson, Co-Founder of IntegriTech in Northwest Arkansas. Jason shares how he left a successful enterprise IT career at Tyson, stepped into small-business ownership with purpose, and built an MSP rooted in service, intentional growth, and values-driven leadership.
 
This episode explores how calling, partnership structure, and real business discipline transformed Jason’s journey—from early mistakes to Blue Ocean Strategy thinking and a clearer vision for the future of IntegriTech.
Guest Introduction
 
Jason Robinson, Co-Founder of IntegriTech, brings nearly two decades of enterprise experience—spanning storage architecture, large-scale infrastructure design, and church IT ministry leadership. In this episode, Josh and Jason break down:
 
• What it looks like to transition from corporate stability to entrepreneurship
• Lessons learned from early missteps in pricing, cash flow, and service delivery
• Building a strong 50/50 partnership with clear responsibilities
• The role of faith in business decision-making
• How Blue Ocean Strategy and vCIO services are shaping IntegriTech’s future
 
Jason offers an honest look at what it takes to grow an MSP sustainably while staying grounded in purpose and stewardship.
🎙
What We Cover in This Episode
 
• Leaving corporate IT for a faith-driven entrepreneurial calling
• Turning church IT/AV volunteer work into a technical leadership advantage
• Navigating the business learning curve: pricing, cash flow & profitability
• How humility, stewardship, and trust shaped IntegriTech’s culture
• Building an intentional sales engine after years of referral-only growth
• Developing vCIO advisory services clients actually value
• Applying Blue Ocean Strategy to shift beyond commodity MSP work
• Identifying ideal clients and pruning misaligned ones
• Why “who, not how” matters when scaling your MSP
👤
Guest Links
 
Jason Robinson – Co-Founder, IntegriTech
Company Website: https://integritech.io/
LinkedIn (Company): https://www.linkedin.com/company/integritechmsp/
🚀
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🔎
SEO Keywords
 
MSP leadership, managed service providers, small business growth, MSP sales, Blue Ocean Strategy, Christian entrepreneurship, business stewardship, vCIO services, operational maturity, BMK Vision Podcast, Arkansas MSP, IntegriTech
📝
Credits
 
Host: Josh Peterson
Producer: Bering McKinley
Episode: #54 – Faith, Stewardship & Blue Ocean Vision (Jason Robinson – IntegriTech)

From Army mechanized infantry to copier sales to a $19M MSP exit, Milton Bartley has lived several careers in one. In this episode, he joins Josh Peterson to unpack how ImageQuest grew from a small copier dealership into a security-focused MSP with fewer than 100 clients, a deep niche in community banks, and a successful sale to Evergreen Services Group / Lyra Technology Group.
 
Milton explains how military discipline, sales fundamentals, and a relentless focus on serving the right clients well shaped ImageQuest’s trajectory—and why he believes the best MSPs are truly service organizations that happen to use technology, not the other way around. He also breaks down three types of private equity and what MSP owners should understand before they think about selling.
🎙 What We Cover in This Episode
 
• Milton’s journey from the U.S. Army to copier sales and into IT
• Launching ImageQuest in 2007 and discovering managed network services
• Why copier dealers often out-sell MSPs—and what MSPs can learn from them
• How Paul Dippel’s “pick a lane” advice changed ImageQuest’s strategy
• Building a service-driven, not purely tech-driven, organization
• Growing to ~$19M with under 100 clients through focus and referrals
• Specializing in community banks and becoming experts for regulators and auditors
• Deciding it was time to sell and the role of capital gains tax in the timing
• The three types of private equity and why “buy & hold” made sense for ImageQuest
• Life after the sale with Evergreen / Lyra and what stayed the same for staff and clients
• The one thing Milton would do earlier if he could: niche down faster
👤 Guest Links
 
Guest LinkedIn: (add Milton’s LinkedIn URL here)
Company Website: https://imagequest.com
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In this episode, Josh Peterson sits down with Todd Holloway, founder of Custech and one of the earliest ConnectWise adopters in the industry. Todd shares how a firefighting career unexpectedly led him into IT, how he built a 30-year MSP through relationships, and why client expectations are shifting fast in 2025.
 
Guest Introduction
Todd Holloway is the founder of Custech, an Atlanta-based boutique MSP known for deep client relationships and long-term operational maturity. We explore his early days in IT, the evolution of pricing models, the rise of low-cost national competitors, SDR hiring, and the ongoing challenge of technician time tracking.
🎙
What We Cover in This Episode
 
• From firefighter to MSP owner
• Building a 30-year MSP through word of mouth
• Early ConnectWise history and adopting managed services
• Price fatigue & the return of hybrid MSP models
• Competing with national PE-backed rollups
• SDR hiring, comp plans, and bringing sales in-house
• List hygiene, postcards, and local outreach strategies
• Technician time entry culture
• Long-term client retention strategies
👤
Guest Links
 
LinkedIn: https://www.linkedin.com/in/todd-holloway
Company Website: https://custech.net
🚀
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Apply to Be a Guest: https://beringmckinley.com/bering-mckinley-podcast-blog
🔎
SEO Keywords
 
msp, msp sales, custech, connectwise, firefighting, managed services, sdr hiring, account management, service delivery, bmk vision podcast, msp growth, recurring revenue
✅
SPOTIFY DESCRIPTION
 
(Using your Spotify template)
 
 
🎧 #52 – Firefighting, MSP Longevity & the Changing Client Mindset (Todd Holloway – Custech)
 
In this episode of the BMK Vision Podcast, Josh Peterson sits down with Todd Holloway, founder of Custech and a 30-year MSP veteran. They dive into Todd’s shift from firefighting to IT, how he accidentally launched an MSP, the evolution of pricing models, and why client expectations are rapidly changing.
 
This conversation explores the rise of low-cost MSP competitors, time-entry challenges, relationship-based retention, SDR hiring, and long-term operational maturity.
 
👉 Learn more about the BMK Vision Operating System: https://beringmckinley.com/vision
About the Guest
Todd Holloway is the founder of Custech, an Atlanta-based MSP specializing in long-term client partnerships, operational maturity, and proactive support. A true early adopter of ConnectWise, Todd brings historical insight and practical experience shaped by decades in the industry.
 
About the Host
Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast, helping MSPs grow through operational maturity, financial clarity, and leadership development.
Learn more: https://beringmckinley.com/vision

Most MSP owners obsess over net profit and ignore the number that actually determines the health of the business: gross profit. In this Don’t Be That Guy session, Josh Peterson and former MSP owner Ryan Alter unpack why net profit can be completely distorted by G&A decisions, tax strategy, and owner perks—and why disciplined leaders run the company on gross profit, not what’s left at the bottom.
 
Ryan and Josh walk through the BMK model for 42% overall gross profit, 55% service department gross profit, and a tight service salaries–to–service revenue ratio that protects both margins and morale. They also explore the balance between recurring, hourly, and project revenue, how agreement gross profit fits into the picture, and what changes when you’re building for a future sale versus optimizing for long-term profit protection.
 
—
 
What We Cover in This Episode
 
• Why net profit can mislead MSP owners into thinking they’re “fine”
• How G&A and tax strategy turn net profit into a lie on the P&L
• The three revenue buckets and why 42% gross profit is the real goal
• Service department gross profit and the 55% target for healthy MSPs
• Using service salaries / service revenue ratio as a staffing and burnout gauge
• How project work and hourly work complement recurring revenue
• Why agreement gross profit must be measured, not assumed
• Growth vs. exit: how investors look at recurring vs. project mix
• How to assign true P&L responsibility to your service manager
• Practical first steps to start managing the business by gross profit
 
—
 
Guest Links
 
Ryan Alter is a former MSP owner from Missoula, Montana who grew a one-person break-fix shop into a 25-person MSP before exiting successfully. He now helps MSP leaders interpret their numbers, align operations with the P&L, and avoid the myths that stall growth. 
 
(If you want to add later once confirmed)
Guest LinkedIn: [Add confirmed LinkedIn URL here]
 
—
 
Host Links
 
Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast. Through the Don’t Be That Guy series and the BMK Vision Operating System, Josh helps MSP owners gain financial clarity, mature their service operations, and build companies that are both profitable and sellable.
 
Host LinkedIn: https://www.linkedin.com/in/joshdpeterson/
Bering McKinley on LinkedIn: https://www.linkedin.com/company/bering-mckinley/
 
—
 
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For this From the Trenches conversation, Josh Peterson sits down with Karl W. Palachuk — author, speaker, MSP consultant, and founder of Small Biz Thoughts. Together, they unpack how the MSP industry has changed over the past two decades, why foundational blocking-and-tackling still matters, and how private equity and PSA vendors may shape the next wave of disruption.
 
Guest Introduction
Karl W. Palachuk is the owner of Small Biz Thoughts and founder of the Small Biz Thoughts Technology Community, a global platform helping IT consultants and MSPs master the business side of their business. In this episode, Josh and Karl discuss managed services history, data portability, private equity pressures, and the mindset MSPs need to thrive in an AI-driven future.
 
⸻
 
🎙 What We Cover in This Episode
 
• How Josh and Karl first connected during the early SMB Nation era
• Karl’s shift from local consulting to books, speaking, and community building
• Why Managed Services in a Month still influences MSPs well beyond $10M+
• The culture of generosity in the MSP community — and why it matters
• Why many newer MSPs rely on formulas instead of real consulting
• AI, automation, and the owners who refuse to “learn one more technology”
• Private equity, PSA vendors, and the real risk around data portability
• What happens if your core PSA gets carved up, sold, or shut down
• How small MSPs can still win on service in a billion-dollar-tool ecosystem
• Where Karl sees the next wave of PSA and MSP tool disruption
 
Plus: Why Karl believes those who embrace AI and new tooling now will capture the most upside in the years ahead.
 
⸻
 
👤 Guest Links
 
Guest LinkedIn: https://www.linkedin.com/in/karlpalachuk 
Small Biz Thoughts: https://smallbizthoughts.com/ 
Small Biz Thoughts Technology Community: https://www.smallbizthoughts.org/ 
 
⸻
 
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In this episode, Josh Peterson speaks with Alan Moon, co-founder of IntegriTech, about his path from Air Force space operations to Fortune 100 IT to building one of the region’s fastest-growing MSPs. Alan opens up about pricing mistakes, financial maturity, hiring, cold-calling success, and the turning points that shaped IntegriTech’s growth.
🎙 What We Cover in This Episode
 
• Air Force → Walmart → Tyson → IntegriTech
• Early pricing mistakes and scaling challenges
• Learning margins, agreement profitability, and EHR
• IntegriTech’s first sales engine (Arsenal)
• Growing from referral-only to outbound-driven
• Hiring 5+ people in a year
• “Sins of the past” and correcting legacy decisions
👤 Guest Links
 
Guest LinkedIn: (use from his profile once you have it visible)
Company Website: https://integriTech.io
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Running an MSP is hard. Running one while you can’t delegate, can’t disconnect, and can’t let go of control is even harder. In this episode, Manny Anguiano of Convergent Networks shares how he built a voice and cabling company, walked away from a third of it, rebuilt around VoIP and managed services, and ultimately handed the reins to his son — without destroying their family in the process.
 
Guest Introduction
Manny Anguiano is the founder of Convergent Networks, a Southern California MSP that blends VoIP, low-voltage cabling, IP cameras, access control, and managed services into a recurring-revenue model. In this conversation, we explore his journey from USC baseball player to stressed-out business owner, and how therapy, EOS, and his son’s leadership helped turn a “helter-skelter” operation into a disciplined, growing company.
🎙 What We Cover in This Episode
 
• Leaving a successful voice company to pursue VoIP and MSP services
• Early VoIP pain: bad networks, packet loss, and losing clients
• Adding IP cameras and access control — and turning them into MRR
• Joining TAG (Technology Assurance Group) and learning from peers
• Bringing his son Adam into the business and eventually into ownership
• How process, logistics, and project controls changed profitability
• People-pleasing, delegation, and why Manny couldn’t let go at first
• The impact of stress on marriage, family, and being “present” at home
• Using therapy and EOS coaching to separate dad vs. business-partner roles
• Building a business his son actually wants to run in the future
 
Plus: How D1 athletics, discipline, and “finishing the job” mindset still shape the way Manny leads today.
👤 Guest Links
 
Guest LinkedIn: (search “Manny Anguiano Convergent Networks” on LinkedIn)
Company Website: https://convergent-networks.com
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YouTube (Video Podcast):
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From E-1 seaman to Navy Commander to GovCon cyber CEO. In this episode, Josh Peterson talks with Erica Dobbs, founder and CEO of Dobbs Defense Solutions, about what it really looks like to leave a long military career, enter entrepreneurship, and build a cleared cybersecurity and IT company serving high-stakes federal missions.
 
Erica is a retired U.S. Navy Commander (O-5) and the founder and CEO of Dobbs Defense Solutions (D2S), a service-disabled veteran-owned and women-owned firm specializing in cyber, enterprise IT, and analytics for federal, state, local, and commercial clients. She joins Josh to unpack the realities of government contracting, margins, leadership, and mission-driven entrepreneurship from a veteran’s perspective.
 
In this conversation, they explore how Erica went from E-1 to Navy Chief to O-5 Commander, her experience running IT operations on aircraft carriers, and how military leadership translates into business ownership. She shares what it was like to transition from being the decision-maker to becoming a salesperson, how cleared contracts work, what LPTA and best-value really mean, and how shutdowns and policy turbulence impact small businesses. Erica also discusses her rookie pricing mistake, navigating prime and subcontractor relationships, and the “stretch project” that unexpectedly turned into a major win.
 
Guest Links
LinkedIn: https://www.linkedin.com/in/erica-dobbs
Website: https://thinkd2s.com
 
Subscribe to the BMK Vision Podcast on YouTube: https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1
Learn more about the BMK Vision Operating System: https://beringmckinley.com/vision
Apply to be a guest: https://beringmckinley.com/bering-mckinley-podcast-blog

In this From the Trenches episode, Josh Peterson sits down with Alexis Villamizar and Mariana Arrieta, co-founders of My PC Friends, an MSP serving Central Florida. Their story begins in Venezuela, where they ran a break/fix business before immigrating to the United States in search of stability, opportunity, and a new life for their family.
 
After years of learning a new culture, navigating immigration systems, and rebuilding from scratch, Alexis and Mariana discovered the MSP model at a conference they attended when they were nearly broke. That moment changed everything. They shifted from residential repair to true managed services, began serving primarily Latin American business owners, grew to 25 recurring clients, and now stand right at the threshold of $500k+ in service revenue.
 
In this conversation, they share the challenges and breakthroughs of entrepreneurship as immigrants, how cultural differences influence IT buying behavior, why bilingual communication became their competitive advantage, and what it takes to move from referral-based growth to intentional sales, account management, and QBR-style engagements.
 
If you want to hear the real side of building an MSP—family, hardship, language barriers, community support, resilience, and relentless learning—this episode will inspire you.
What We Cover in This Episode
 
• Moving from Venezuela to the U.S. and restarting their IT business
• Why their “retiree IT support” concept failed and how an MSP event transformed their model
• Serving Latin-owned small businesses that often have no IT or cybersecurity foundation
• Turning Spanish and a strong accent into a business advantage
• Growing to ~25 recurring clients and multiple employees
• Maintaining a profitable family business through personal hardships
• Using appreciation visits and informal conversations as pre-QBR touchpoints
• The mindset shift required to reach $1M+ in revenue
• Building consistency in prospecting, door-knocking, and event-based outreach
• How the MSP community helped accelerate their growth
Guest Links
 
My PC Friends
Website: https://mypcfriends.com
Location: Kissimmee, Florida
Subscribe & Follow BMK Vision
 
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In this episode of From the Trenches, Josh Peterson sits down with Corey Kirkendoll, a seasoned enterprise technologist (IBM, Cisco, Dell, EMC), MSP CEO, CISSP, CCIE, and one of the most well-rounded strategy thinkers in the channel. Corey brings a rare combination of deep technical expertise and strong business acumen—powered by his MBA and decades of real-world leadership.
 
Josh and Corey explore the current era MSPs are navigating: AI adoption, cybersecurity maturity, service standardization, business outcomes, automation, operational fundamentals, and the mindset shifts required to stay competitive. Corey discusses why automation only works when fundamentals are strong, why AI requires real governance and data protection, and how MSPs can build entirely new revenue streams by becoming fractional AI strategy partners.
 
This conversation is packed with clarity, business logic, and actionable insight—delivered in Corey’s signature practical and no-nonsense style. If you lead an MSP or are thinking about the future of your business, this episode is a must-listen.
What You’ll Learn
How Corey’s enterprise IT experience shaped 5K Technical Services
Why MSPs must lead with business conversations, not technical ones
The cultural lessons Corey learned living and working in Australia
Why AI forces a higher cybersecurity standard
How to discuss governance, DLP, and risk with SMB clients
The rise of RAG, co-pilot, and AI-assisted processes
Why most MSPs must fix fundamentals before automating
Policy > procedure > automation — the order that actually works
How MSPs can create AI strategy offerings and new revenue models
Why utilization, gross profit, and PSA data still matter
The vision and leadership needed to guide modern MSP teams
Guest Information
 
Corey L. Kirkendoll
President & CEO – 5K Technical Services
Website: https://www.5ktech.com
Co-host: MSP Unplugged Podcast
Links & Resources
 
Explore the BMK Vision platform → https://beringmckinley.com/vision
Apply to be a podcast guest → https://beringmckinley.com/bering-mckinley-podcast-blog
Subscribe on YouTube → https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1
About From the Trenches
 
The From the Trenches series is part of the BMK Vision Podcast, where MSP leaders share real, unscripted conversations about business, leadership, cybersecurity, AI, and the operational realities of running a technology company today.

In this episode of From the Trenches, Josh Peterson sits down with Cass Cooper, an organizational development expert, speaker, and founder of Know Better, Do Better Consulting. Cass sits at the intersection of leadership development, technology, culture, AI, and human behavior—bringing a unique perspective on how people learn, communicate, trust themselves, and navigate an increasingly complex world.
 
Together, Josh and Cass explore themes of self-trust, identity, burnout, societal expectations, and the cultural pressures many women face around appearance, decision-making, and belonging. They discuss how AI is reshaping communication, why validation from machines is becoming a “default behavior,” and how individuals can reclaim introspection, confidence, and agency in an era of constant noise.
 
Cass also introduces Impressa AI, a new AI model built by women and for women, designed to integrate human expertise into the decision-making and learning process. Whether you’re a leader, technologist, manager, or simply navigating personal change, this episode provides insight into what it means to “know better” — and do better — in your own life and work.
What You’ll Learn
How organizational development and technology intersect
Why self-trust is difficult — especially for women
The cultural and psychological pressures behind burnout
How to create “white space” and protect your mental energy
Why Americans struggle with rest compared to other cultures
The role of AI in validation, decision-making, and communication
How to build a healthier internal narrative
What Know Better, Do Better Consulting is all about
The launch of Impressa AI and its mission
Guest Information
 
Cass Cooper
Founder, Know Better, Do Better Consulting
Website: https://iamcascooper.com
Links & Resources
 
Explore the BMK Vision platform → https://beringmckinley.com/vision
Apply to be a podcast guest → https://beringmckinley.com/bering-mckinley-podcast-blog
Subscribe on YouTube → https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1
About From the Trenches
 
The From the Trenches series is part of the BMK Vision Podcast, where leaders, operators, and experts share honest conversations about business, leadership, growth, identity, and the human experience behind technology.